about supply
supply is a curated field for independent graphic designers to sell their work directly to buyers — with fair royalties, full ip ownership, and no algorithmic gatekeeping.
why we built this
most stock art platforms were built to maximise volume. the more content, the more revenue. regardless of quality, regardless of who made it, regardless of what it cost the artist to make. designers are treated as suppliers in a supply chain, not as collaborators in a creative economy.
the result is a race to the bottom. work devalued, artists underpaid, buyers drowning in mediocrity. the platforms profit. the artists don't. and the culture of craft, the slow, intentional, human work of making something beautiful, gets buried under an avalanche of generated, templated, mass-produced content.
supply is our answer to that. it is a field built on a different set of values. where the artist is not a vendor, but a partner. where the work is not a commodity, but a collaboration. where buying a pack of graphic elements is an act of supporting a real person who made something with intention.
why now
generative ai was trained on the work of millions of artists who never consented, never were compensated, and never were credited. the stock art industry, which had already undervalued human creativity for decades, became a training ground for systems designed to replace the very people who built it.
supply is a deliberate act of resistance. we believe that human made art deserves to exist at a premium. not because it is nostalgic or sentimental, but because it is genuinely different. it carries intention, perspective, and the irreplaceable quality of a person who chose to make something.
we will never accept ai generated artwork on this platform. not now. not ever. every pack on supply is made by a human being. that is not a feature. it is the foundation.
no ai generated content is accepted on supply. no exceptions. work found to contain ai generated elements will be removed immediately and the creator account will be reviewed.
every pack is reviewed before it goes live. our review process specifically checks for signs of ai generation. we take this seriously because the artists who list here take it seriously.
we price human made work accordingly. our license tiers reflect the real cost of craft. buying from supply is not just a transaction. it is a choice to support the people who make things by hand.
creator work listed on supply is not used to train any ai model, ever. this is written into the creator agreement and is non negotiable.
what we stand for
you own your work. always. supply holds only a limited, revocable license to display and facilitate the sale of your work on this platform. if supply ceases to operate, all rights revert immediately to you. no platform ownership. no buyouts. no exclusivity requirements unless you choose them.
designers receive 80% of every sale. not a tiered royalty that shrinks as your catalogue grows. 80%, perpetual, non revocable. you are not selling your work. you are licensing it, on your terms, for as long as you choose to keep it here.
every pack on supply is reviewed before it goes live. we are not a field for everything. we are a field for work that matters. that means fewer packs, higher quality, and a catalogue that buyers can actually trust. curation is not gatekeeping. it is respect for the work and the people who made it.
stock art has always been transactional. a buyer, a seller, a file transfer. supply wants to change that. we want the act of buying a pack to feel like discovering an artist, supporting their practice, and becoming part of a community of people who believe that how you work is as important as what you make.
on most platforms, the artist is invisible. you buy a pack, you get a file, you never think about who made it. supply puts the creator front and centre. every pack is attributed, every creator has a profile, every purchase is a connection between a buyer and the human being who made the thing they just bought.
we believe the relationship between a designer and the people who use their work should feel like collaboration. the buyer brings the context. the artist brings the craft. together, something gets made that neither could have made alone. supply is the space where that relationship begins.
the problem with stock art
the stock art industry was built in a different era. when the internet was new, when digital files felt like magic, and when the idea of paying a designer a fair wage for their work was still being figured out. the platforms that emerged from that era were built to aggregate, not to curate. to maximise, not to sustain.
royalty rates that would embarrass a record label. licences written to protect the platform, not the artist. terms of service that grant the platform rights to your work in perpetuity, across all media, in all territories, forever. the artist gets a fraction of a cent per download. the platform gets everything else.
and then came ai. trained on the work of millions of artists who never consented, never were compensated, and never were credited. the stock art industry, which had already undervalued human creativity, became a training ground for systems designed to replace it.
supply is a direct response to all of that. it is small, intentional, and built on the belief that the right answer to a broken system is not to optimise it. it is to build something better from scratch.
the old model
the supply model
who we are
intents & purposes is a design studio built on the belief that how you work is as important as what you make. we have spent years thinking about what it means to do creative work with integrity. to make things that matter, with people who care, in ways that are honest about what they are and what they cost.
supply grew out of that thinking. we wanted a place where graphic designers could sell their work without giving up their rights, without being buried in an algorithmic feed, and without having their income depend on the whims of a platform that treats them as content providers rather than creative professionals.
we are not a venture backed startup optimising for growth at all costs. we are a small studio that believes in the long game. in building something sustainable, fair, and genuinely useful for the people who use it. supply will grow slowly, carefully, and only in ways that keep the work and the people who make it at the centre.
whether you are a designer with work to share or a buyer looking for craft you can trust. supply is for you.